Puja and Kunal are a classic left-brain right-brain combination with Puja driving design and Kunal driving business. The duo had dreamt of owning a business together before they got married in 2001. Puja started designing jewelry for clients in 2003 shortly after moving back to India from the US. And in 2013, armed with a decade of experience in designing jewelry, AURUS was founded with a boutique store in Ahmedabad, India.
Aurus defines luxury that is a feeling, 'unrushed'. The new idiom : Make it small, but significant.
The meaning of true luxury is not about how much we own, it's about how well we live. To live well, we need certainty and assurance and that comes with owning meaningful products. A true testament to that idea of discreet luxury and beauty in Indian jewelry made timeless with an edge of refinement.
Aurus' design portfolio ranges from the simpler timeless designs to layered one-of-a-kind masterpieces, created in partnership with skilled artisans, helping revive the techniques which are fast getting extinct as popular design preferences take precedence. Always making sure the slight imperfections and quirks that truly make a piece unique are not just preserved but celebrated, ensure luxury and quality with a hawk-eyed attention to detail.
As the world follows current trends, Aurus is all about going back to one’s roots. To preserve history. To make jewelry, as Patek Philippe says- 'to pass on through generations'.